Crescent Canna

About

Crescent Canna is a hemp brand headquartered in New Orleans, Louisiana.

Description of Crescent Canna

In the bustling, vibrant streets of New Orleans, a city world-renowned for its celebrations, music, and rich cultural tapestry, a new kind of "good time" has taken root. Crescent Canna, headquartered on the iconic Magazine Street, has emerged as one of the nation's premier cannabis companies, blending the soulful energy of the Big Easy with a rigorous commitment to scientific quality and transparency.

Founded with a mission to provide premium, federally legal hemp products at prices that make wellness accessible to all, Crescent Canna has rapidly evolved from a local favorite into a national powerhouse. Whether it is their chart-topping Crescent 9 THC Seltzer, which has disrupted the alcohol industry by offering a hangover-free alternative, or their high-potency CBD wellness drops, the brand stands at the intersection of recreation and relief.

For visitors to New Orleans and online customers across the United States, Crescent Canna represents a trusted source for cannabis products that are as effective as they are enjoyable. Their story is one of innovation, resilience, and a deep-seated belief that high-quality cannabis should be safe, legal, and available to adults who want to elevate their everyday experiences.

The Crescent Canna Story: Founders and Vision
The genesis of Crescent Canna is rooted in a desire to bring professionalism and reliability to the often murky waters of the hemp industry. The company was founded in 2019 by a group of friends and industry experts who saw a gap in the market for products that were both high-quality and affordable.

Leading the charge is CEO Joe Gerrity, a vocal advocate for the hemp industry who has navigated the complex regulatory landscapes of both Louisiana and the federal government to keep safe, legal THC accessible. Alongside him are co-founders David Reich, the Chief Marketing Officer responsible for the brand's distinct voice and "good vibes" aesthetic, and Rob Lind, the Chief Operations Officer.

The personal motivations behind the brand add a layer of depth to its corporate mission. Rob Lind’s journey into the cannabis space was sparked by a family health crisis. When his mother was battling cancer, Lind sought out CBD products to help alleviate her discomfort. Frustrated by the lack of consistent, high-quality options available at the time, he dedicated himself to learning the science of extraction and formulation. This personal crusade for quality control became the backbone of Crescent Canna’s manufacturing philosophy.

Together, the team established a headquarters at 4505 Magazine Street, right next door to their retail partner and sister company, Simply Cannabis (located at 4507 Magazine Street). This physical presence in Uptown New Orleans serves as both a command center for their national distribution and a local touchpoint where the community can engage with the brand directly.

Location and Local Roots: The Magazine Street Vibe
To understand Crescent Canna, one must understand its home. Magazine Street is a six-mile stretch of diverse commerce, historic architecture, and local flavor that runs through the heart of Uptown New Orleans. It is a place where neighbors walk their dogs, tourists hunt for antiques, and locals gather on porches.

Crescent Canna draws immense inspiration from this environment. The "Crescent" in their name is a direct homage to New Orleans, the "Crescent City," named for the sharp bend in the Mississippi River that cradles the town. This connection is not just branding; it is woven into their product development and company culture.

The brand famously launches many of its new products to coincide with major local festivals. The launch of the Crescent 9 THC Seltzer, for example, was timed to offer Mardi Gras revelers a way to enjoy the parade route without the exhaustion and hangover that typically follow days of drinking alcohol. By positioning themselves as the "healthier alternative" for the party-goer, they captured the hearts of locals who love to celebrate but value their wellness.

Visitors to the directory listing should note that while 4505 Magazine Street serves as the brand's operational hub, customers looking to purchase products in person can visit Simply Cannabis next door. This retail dispensary offers the full lineup of Crescent Canna products, allowing staff to provide face-to-face education on dosing, strain selection, and the benefits of hemp-derived cannabinoids.

The Crescent 9 Revolution: A New Way to Drink
If there is one product line that has defined Crescent Canna’s rise to national prominence, it is Crescent 9. As of late 2025, NielsenIQ data has ranked Crescent 9 as the number one selling THC beverage brand in U.S. grocery and convenience stores, a testament to its mass appeal and quality.

The Concept
Crescent 9 was created to answer a simple question: Why does a buzz have to come with a hangover? As more adults become "sober curious" or simply look to reduce their alcohol intake, the demand for social tonics has skyrocketed. Crescent 9 fills this void with a hemp-derived THC seltzer that offers a euphoric, uplifting effect similar to a cocktail but without the calories, sugar, or next-day regret associated with alcohol.

The Lineup
The Crescent 9 line has expanded to suit a variety of tolerances and tastes. The brand has adeptly navigated changing regulations, such as Louisiana's potency caps, by reformulating products to remain compliant while still delivering effective results.

Tropical THC Seltzer: Often considered the flagship flavor, this beverage features a refreshing blend of mango and tropical fruit notes. It typically contains a balanced dose of 6mg Delta-9 THC and 3mg CBD (or 5mg THC in stricter jurisdictions), making it an approachable option for social drinking. The addition of a splash of caffeine enhances the social energy, making it a true party alternative.

Ginger Lemonade: A zesty, caffeine-free option that pairs the bite of ginger with the tartness of lemon. This flavor is popular for those who want to unwind in the evening without the stimulation of caffeine.

High-Potency Options: For experienced users, Crescent Canna has offered high-potency versions, such as the 50mg Strawberry Lemonade. These products are designed for consumers with a higher tolerance or those who prefer to sip a single can slowly over the course of an entire evening.

Ellora: In October 2025, Crescent Canna expanded its beverage portfolio with the launch of Ellora, a premium THC-infused spirit alternative. Packaged in a 750ml bottle with 85mg of THC total, Ellora is designed to be mixed into mocktails or sipped on the rocks, offering a sophisticated "liquor-like" experience for the zero-proof era.

The Experience
What sets Crescent 9 apart is the onset time and the quality of the high. Because the THC is nano-emulsified (broken down into tiny, water-soluble particles), the effects are felt much faster than traditional edibles—typically within 15 to 30 minutes. This allows consumers to pace themselves just as they would with a beer or glass of wine, maintaining a controlled and pleasant "buzz" throughout a social gathering.

Product Deep Dive: Edibles, Topicals, and Wellness
While beverages are the headline-grabbers, Crescent Canna’s roots are in high-quality wellness products. Their extensive catalog caters to every aspect of the hemp consumer's life, from pain relief to sleep support.

Canna Moons and Edibles
For those who prefer a traditional edible experience, Canna Moons are the brand's signature gummy line. These moon-shaped gummies are famous for their texture and flavor consistency. Unlike many hemp edibles that have a bitter, "weedy" aftertaste, Canna Moons are crafted with gourmet precision.

Variety of Cannabinoids: The edible line is not limited to just Delta-9 THC. Crescent Canna utilizes the full spectrum of hemp capabilities, offering products with Delta-8 THC for a milder, clearer buzz, as well as specific formulations for sleep that combine THC with CBN (Cannabinol), a cannabinoid known for its sedative properties.

Vegan and Gluten-Free: In line with their commitment to accessibility, many of their gummies are made with pectin rather than gelatin, making them suitable for vegans and vegetarians.

Potency Precision: Accuracy in dosing is critical for edibles. Crescent Canna ensures that a 10mg gummy is exactly 10mg, preventing the unpredictable experiences that often scare away new users.

CBD Drops and Tinctures
Before the THC boom, Crescent Canna built its reputation on CBD oil. They offer some of the strongest and most cost-effective CBD drops on the market.

High Potency: Their "Max Strength" drops can contain up to 9000mg of CBD per bottle. This high concentration is a game-changer for users dealing with chronic pain or severe anxiety, as it allows them to take smaller volumes of oil while receiving a therapeutic dose.

Broad Spectrum vs. Isolate: The brand offers both Full Spectrum oils (containing legal trace amounts of THC for the "entourage effect") and THC-Free Isolate drops for professionals who may be subject to drug testing but still want the anti-inflammatory benefits of CBD.

Topicals and Recovery
The Crescent Canna Recovery Cream is a favorite among local athletes and the service industry workers of New Orleans who spend long hours on their feet. Infused with high concentrations of CBD and soothing botanicals like menthol and arnica, these creams provide targeted relief for sore muscles and joints. The topical line is designed to bypass the digestive system, delivering relief directly to the area of discomfort.

Pet Care
Understanding that wellness extends to the whole family, Crescent Canna offers a line of pet products. These are formulated with the same high-quality hemp extract used in human products but dosed appropriately for cats and dogs. Their pet oils and treats are often used by owners to help pets manage separation anxiety, arthritis, or noise phobias (a common issue in a city known for fireworks and loud parades).

Quality, Science, and Transparency
In an industry that is often under-regulated, Crescent Canna differentiates itself through a rigid adherence to science and safety. This commitment is what allows them to operate openly and build trust with major retailers and distributors.

US-Grown Hemp
All Crescent Canna products start with hemp grown in the United States. They partner with veteran farmers in states like California, Colorado, and North Carolina who use organic farming practices. By sourcing domestically, they ensure that the raw material is free from the heavy metals and pesticides that can sometimes be found in imported hemp.

The Extraction Process
The company utilizes advanced extraction methods to isolate specific cannabinoids. Whether they are creating a pure CBD isolate that is 99% pure or a Full Spectrum distillate that preserves the plant's natural terpenes, the process is performed in ISO-certified facilities. This ensures a clean product free of residual solvents.

Third-Party Lab Testing (COAs)
Transparency is the brand’s core value. Every single batch of product—from the cheapest gummy to the most expensive tincture—undergoes full-panel testing by an ISO17025-accredited third-party laboratory. These tests check for:

Potency: Verifying the amount of THC, CBD, and other cannabinoids matches the label.

Purity: Ensuring there are no pesticides, heavy metals, mycotoxins, or microbials (bacteria/mold).

Solvents: Confirming that no chemicals from the extraction process remain in the final product.

Customers can access these Certificates of Analysis (COAs) directly on the Crescent Canna website. Each product packaging also includes a QR code that links instantly to the specific lab report for that batch, giving consumers complete peace of mind before they consume.

Compliance and Legal Standing
Navigating the legal landscape of cannabis in the South is no small feat. Crescent Canna operates strictly under the guidelines of the 2018 Farm Bill, which legalized hemp and hemp-derived products containing less than 0.3% Delta-9 THC on a dry weight basis.

The company is also deeply involved in state-level compliance. When Louisiana updated its consumable hemp regulations in 2025 to cap servings at 5mg of THC, Crescent Canna was one of the first to adapt, reformulating their local inventory to ensure continued availability for their New Orleans customers while maintaining their higher-potency lines for other states where laws permit.

This adaptability demonstrates a level of corporate maturity that assures stockists and consumers alike that Crescent Canna is here to stay. They do not look for loopholes; they look for sustainable, legal pathways to bring cannabis to the mainstream.

Advocacy and Community Impact
Crescent Canna is more than a retailer; they are advocates. CEO Joe Gerrity and the team are frequent contributors to industry discussions, appearing on podcasts and in news outlets to fight for rational hemp regulations. They argue that the hemp industry provides a vital economic boost to American farmers and a safer alternative to the illicit market.

Locally, the brand supports the New Orleans culture that nurtures it. They have sponsored major events like the Bayou Boogaloo, becoming the first cannabis brand to offer THC drinks at a New Orleans music festival. This normalization of cannabis in social spaces is a key part of their mission to destigmatize the plant.

Conclusion: A Trusted Name in Cannabis
For the directory user seeking a reliable, high-quality cannabis brand, Crescent Canna checks every box. They combine the laid-back, welcoming spirit of New Orleans with the precision of a pharmaceutical-grade manufacturer.

Whether you are a local stopping by the Magazine Street corridor to pick up some relief for your back pain, or a customer across the country ordering a case of seltzers for your next barbecue, Crescent Canna offers a premium experience. They have successfully bridged the gap between the wellness market and the adult beverage industry, proving that cannabis can be safe, social, and sophisticated.

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